New figures from Twenty7tec present a sharp drop in property searches between 21 June and 21 July 2025, marking the steepest month-to-month decline in latest years.
Total searches fell by 17.89%, greater than 4 instances the 4.35% drop recorded throughout the identical interval in 2024. This equates to 273,296 fewer searches.
Every property value band skilled a double-digit decline in exercise. The £250,000–£300,000 vary noticed the steepest fall at 21.12%, adopted by a drop of 18.25% in the £500,000+ bracket. Searches for properties below £150,000, sometimes related to first-time consumers, have been down 17.37%.
However, the year-on-year image exhibits some resilience. Searches in the £250,000–£300,000 vary are up 31.6% in comparison with July 2024—making it the one band with important annual progress. In distinction, all bands under that threshold noticed year-on-year declines, with a 22.85% drop in searches for houses below £150,000.
Twenty7Tec industrial director Nathan Reilly cites elements comparable to ongoing rate of interest uncertainty, excessive dwelling prices, and seasonal priorities like summer time holidays as contributing to the slowdown.
“Affordability challenges are seemingly forcing a pause in exercise whereas consumers reassess their budgets,” says Reilly.
“First-time consumers are below stress, and the highest finish of the market is cautious. It’s the center phase holding agency.”
The slowdown comes alongside new data from Rightmove, which reported a 1.2% (£4,531) fall in common asking costs in July—the steepest month-to-month drop since 2002. London noticed the sharpest regional decline, notably in higher-end properties.
Nonetheless, purchaser demand is holding regular, with Rightmove noting a 6% enhance in purchaser enquiries and gross sales agreed up 5% year-on-year. Twenty7tec’s data exhibits total search volumes down simply 1% year-on-year, with greater than 1.5 million searches carried out over the previous month.
“The exercise we’re seeing in the £250k–£300k vary suggests the market isn’t flatlining,” says Reilly.
“It’s adjusting to affordability constraints, with demand shifting slightly than disappearing.”
