New figures from Twenty7tec present a pointy drop in property searches between 21 June and 21 July 2025, marking the steepest month-to-month decline in recent years.
Total searches fell by 17.89%, greater than 4 instances the 4.35% drop recorded throughout the identical interval in 2024. This equates to 273,296 fewer searches.
Every property value band skilled a double-digit decline in exercise. The £250,000–£300,000 vary noticed the steepest fall at 21.12%, adopted by a drop of 18.25% in the £500,000+ bracket. Searches for properties underneath £150,000, sometimes related to first-time consumers, have been down 17.37%.
However, the year-on-year image reveals some resilience. Searches in the £250,000–£300,000 vary are up 31.6% in comparison with July 2024—making it the one band with vital annual development. In distinction, all bands under that threshold noticed year-on-year declines, with a 22.85% drop in searches for houses underneath £150,000.
Twenty7Tec business director Nathan Reilly cites elements comparable to ongoing rate of interest uncertainty, excessive dwelling prices, and seasonal priorities like summer time holidays as contributing to the slowdown.
“Affordability challenges are probably forcing a pause in exercise whereas consumers reassess their budgets,” says Reilly.
“First-time consumers are underneath stress, and the highest finish of the market is cautious. It’s the center section holding agency.”
The slowdown comes alongside new information from Rightmove, which reported a 1.2% (£4,531) fall in common asking costs in July—the steepest month-to-month drop since 2002. London noticed the sharpest regional decline, significantly in higher-end properties.
Nonetheless, purchaser demand is holding regular, with Rightmove noting a 6% improve in purchaser enquiries and gross sales agreed up 5% year-on-year. Twenty7tec’s information reveals general search volumes down simply 1% year-on-year, with greater than 1.5 million searches performed over the previous month.
“The exercise we’re seeing in the £250k–£300k vary suggests the market isn’t flatlining,” says Reilly.
“It’s adjusting to affordability constraints, with demand shifting relatively than disappearing.”