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Tech, belief and tailor-made recommendation:
Australians flip to brokers
Australians flip to brokers
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By the shut of 2024, mortgage brokers had been answerable for 76% of all new residence mortgage originations in Australia — the very best proportion ever recorded. The determine is greater than only a milestone; it’s a reflection of shifting borrower behaviour in a housing panorama marked by complexity and selection.
Australians are more and more inserting their belief in brokers not merely for entry to aggressive charges however for steerage via the intricacies of lending. With entry to a broad panel of lenders and the flexibility to simplify the mortgage course of, brokers have gotten indispensable to homebuyers navigating a crowded market.
Yet the rising numbers inform solely a part of the story. Behind the scenes, Australia’s main brokerages are investing in operational effectivity, adopting smarter applied sciences, and honing service supply to drive higher outcomes. In a market that is still fiercely aggressive, their give attention to continuous refinement is paying dividends.
From bespoke monetary recommendation to constantly excessive conversion charges, the nation’s top-performing brokerages are actually setting new benchmarks — not simply in quantity however in the standard and reliability of service that debtors have come to count on.
As this yr’s high brokerages present, higher outcomes typically come all the way down to the fitting foundations:
help methods that liberate brokers to give attention to relationships
consumer schooling and long-term monetary steerage that builds belief
prioritising dealer help via mentorship, compensation pathways and deal collaboration
extra brokers dealing with complicated offers and enterprise lending, so purchasers don’t should look elsewhere
a crew tradition formed by respect, trustworthy communication and a give attention to folks first
Leading the best way is Simplicity Loans & Advisory, ranked No. 1 for the third yr. The Sydney-based brokerage credit its success to a piece setting the place folks really feel supported and take delight in what they do.
“We imagine in doing good enterprise with good folks, and we take delight in the calibre of our work and the relationships we construct,” joint managing director Jean-Pierre Gortan says.
MPA’s 2025 Top Brokerages report recognises 49 standout companies based mostly on verified efficiency information throughout three key metrics in the 2024 calendar yr:
complete settlement
mortgage e book dimension
conversion price
To qualify, every brokerage wanted not less than 5 mortgage writers working from a single Australian workplace, with information verified by their aggregator.
While competitors was intense throughout the board, the outcomes replicate a dealer channel that’s maturing and gaining energy.
That view is backed by PEXA Group’s newest Mortgage Insights information:
Brokers settled $115.06 billion in new residential residence loans in This autumn 2024, the very best quarterly complete on document.
141,872 new loans had been issued in the June 2024 quarter, a 25.1% improve from the earlier quarter.
The mortgage broking business grew to $6.2 billion in worth, with a ten.6% annualised progress price over 5 years.
Refinancing exercise declined 11.9% in FY24, with a slight drop in complete worth, pointing to a pivot in direction of new lending over switching.
Victoria led the nation for brand spanking new property mortgage demand in FY24, recording 136,461 new loans regardless of extra total settled transactions in Queensland and New South Wales.
The Australian market has moved via a interval of change. As the fixed-rate expiry wave handed, new lending surged in the June 2024 quarter and debtors returned to the market, typically with extra complicated wants and better expectations.
Several tendencies are shaping the dealer channel in 2025 and past, in line with BrokerEngine:
Buyers are returning after a interval of uncertainty, creating an uptick in new lending exercise.
Complex deal varieties and tailor-made lending methods are in demand.
Brokers are responding with higher tech, stronger compliance and extra specialised service.
The obligation to behave in the consumer’s finest curiosity has reshaped how recommendation is delivered.
AI and automation are releasing up time for extra priceless consumer conversations.
Brokerages are constructing extremely expert groups, help capabilities, and referral networks.
The top-ranked brokerages are in lockstep with these broader business tendencies and main in areas resembling:
Top brokerages present stronger outcomes throughout the board
Australia’s high mortgage brokerages confirmed strong momentum in 2024, enhancing efficiency throughout the board.
What the averages present throughout this yr’s Top Brokerages:
Total settlements rose by almost 27% year-over-year to $607 million, up from $478 million in 2023.
Loan e book dimension elevated to $1.88 billion in comparison with $1.58 billion a yr earlier.
Conversion price climbed to 80%, up from 76%.
Brokerages reported bigger groups of 14 mortgage writers and barely decrease operational tenure at 11.9 years.
Top-tier companies widened the hole, however positive aspects weren’t restricted to the frontrunners. Median efficiency elevated year-over-year, and the underside 10 brokerages posted the sharpest rise in settlement quantity.
This broad enchancment factors to a dealer channel that’s adapting rapidly and investing in higher methods, stronger relationships and simpler methods of working in a extra demanding market.
That form of operational focus is what separates the best-performing companies from the remainder, says Joanna James, chief growth officer on the Finance Brokers Association of Australia (FBAA).
“A high brokerage agency in 2025 must be one which has the proper mixture of really personalised service with top-shelf effectivity in processing,” she says. “Top brokerages can be utilising tech in a protected and safe strategy to leverage their worth proposition for purchasers. Additionally, they’ll have diversified choices that take into account the holistic nature of purchasers’ lending wants.”
David Smith, head of distribution at Liberty, agrees: “A high brokerage must be a trusted information, backed by the fitting folks, processes and partnerships to ship worth at each step. That means staying agile, knowledgeable and deeply linked to consumer wants.”
What’s driving the most effective mortgage brokers to the highest?
A trio of Australia’s top-performing brokerages clarify how they achieved standout outcomes by constructing dependable methods, enhancing how offers transfer via the pipeline and creating more room for significant consumer work.
According to MFAA CEO Anja Pannek, top-performing brokerages share a constant give attention to discovering sensible methods to scale with out dropping sight of the consumer.
“One of the best methods brokerages can develop income is by increasing their capability via sensible resourcing – aligning roles and duties to maximise effectivity,” she says. “This frees up time for brokers to give attention to revenue-generating actions and delivering worth to extra purchasers.”
That skill to liberate capability via streamlined operations relies upon largely on well-integrated methods, supported by the fitting instruments. Pannek says meaning harnessing tech that works in the background whereas brokers think about service.
“Smart use of AI and open banking allows brokers to offer quicker, extra personalised options that meet evolving borrower expectations.”
But it’s not nearly automation for effectivity’s sake. The finest brokerages are intentionally selecting instruments and workflows that amplify their skill to coach, have interaction and retain purchasers.
“Top-performing brokerages additionally discover alternatives to diversify,” Pannek notes. “Value-added companies might be a wonderful strategy to broaden income streams whereas deepening consumer relationships.”
Headquartered in North Sydney with department workplaces in Sydney and Chatswood, director William Xin oversees a 36-broker crew supported by native and offshore employees who deal with mortgage functions, post-settlement companies and consumer service.
XIN Mortgage constructed its CRM system from scratch, creating processes that join simply and hold the enterprise working effectively.
For instance, its platform has automated mortgage anniversary price evaluations and two-year residence mortgage well being checks to make sure purchasers are on the correct lending construction.
“By leveraging these methods, our brokers can give attention to income-generating actions resembling gross sales and relationship-building,” says Xin. “This boosts satisfaction and results in extra repeat and referral enterprise.”
“Clients typically say they have already got a dealer, a planner, and an accountant, however they don’t communicate to one another. Our objective is to carry them collectively round a single plan”
William XinXIN Mortgage
Over 50% of its enterprise comes from a strong referral system of accountants, patrons’ and actual property brokers, and glad purchasers. Smith praises one of these method for attracting new purchasers, which he feels in at the moment’s market depends on being proactive, seen and constant.
“Top brokerages are investing in their digital presence to make sure they’re simple to seek out, simple to have interaction with and clear concerning the companies they provide,” he explains.
The top-performing Liverpool-based brokerage’s consistency is anchored in a twin give attention to technique and construction.
As a part of the Rethink Group community, with affiliated workplaces throughout main Australian cities, Rethink Financing’s crew focuses on constructing the best-fit finance technique early and supporting purchasers as they seek for the perfect property.
“This avoids rushed choices and results in higher-quality settlements,” managing director Son Pham says. “By the time a consumer is able to buy, our crew is already in execution mode.”
“No deal is only a quantity on a mortgage e book. Each consumer represents a long-term relationship and a long-term monetary imaginative and prescient”
Son PhamRethink Financing
Its brokers preserve proactive relationships with BDMs and lenders, strategising via each deal to get the most effective consumer consequence.
“No two purchasers are the identical, and we deal with every state of affairs uniquely,” he provides.
That, mixed with the brokerage’s CRM, automation and templated workflows, ensures excessive conversion charges and nothing falling via the cracks. Pham credit a mix of long-term consumer focus and operational readiness as key to sustaining excessive conversion and settlement charges, even in an unpredictable market.
As the MFAA’s Pannek places it, “To be a top-performing brokerage, companies have to be customer-obsessed, agile, have a transparent and distinct worth proposition and be consistently searching for alternatives to evolve.”
Rethink Financing’s method displays that ethos.
From left to proper are Mark Lancaster, Claire Ferguson, Thomas Balnaves, and David Dobson
To assist brokers keep client-facing in a buoyant regional market, the Balcatta, WA-based high brokerage segmented its back-office employees into three key areas:
“Our consumer group is closely targeted on first-home patrons, which requires robust schooling,” says managing director Dean LaFrenais. “We can’t present that with out a strong backend.”
LaFrenais credit these modifications and his crew’s experience for making the brokerage extra organised, responsive and productive. Its workflow system was recognised at a latest annual award ceremony, a testomony to the operational spine that retains the enterprise buzzing.
“Workflows are an actual energy for us,” he provides.
“We are good folks doing good enterprise. The high quality of the crew is the whole lot, and they’re those who’ve delivered the outcomes”
Dean LaFrenaisInAttain Finance
Industry specialists agree on the significance of digital instruments in scaling, effectivity and visibility, particularly when mixed with service and human connection.
“Technology is on the centre of all components of a dealer’s world,” James says. “Top brokerages are utilizing it not simply to automate duties, however to bolster their worth and defend consumer information. The hole between what tech can do and what brokers carry is narrowing, and that calls for ongoing analysis and integration.”
What will set aside the highest brokerages of the long run is a dedication to constant innovation and the flexibility to guage tech for suitability and combine it inside their enterprise system, she provides.
Smith echoes that sentiment: “The finest brokerages are utilizing know-how to streamline, keep linked with purchasers, and make smarter choices. They perceive that leveraging know-how is not only about automation, but in addition integration. When brokers can plug into lender methods and get real-time updates, it makes the method smoother for everybody.”
Strategic strikes that turned a troublesome yr
into progress
into progress
Tightening credit score, vanishing refinance incentives and altering lender appetites examined Australia’s high brokerages in 2024. However, the elite proved they might adapt rapidly and strategically with a mindset geared in direction of long-term resilience and recalibration.
Liberty’s Smith notes, “FY24 was difficult for a lot of debtors, and brokers had been proper there in the thick of it. With rates of interest and affordability placing strain on borrowing capability, brokers needed to work more durable to seek out the fitting match for his or her purchasers.”
The FBAA’s James provides that clawback was one other ongoing strain, citing the organisation’s commissioned analysis displaying that 94% of brokers had settled loans affected by clawback in 2024.
“Borrowers had been additionally grappling with a fast-moving property market and tightening servicing restrictions,” she says. “That made it more durable to safe the fitting mortgage, even when demand was robust.”
At XIN Mortgage, price hikes posed the most important challenges, together with tightening serviceability and coverage.
The sudden drop in refinance rebates from lenders prioritising retention delivered a direct hit.
“It precipitated nearly a 50% drop in our refinance quantity,” notes Xin. Instead of retreating, the agency targeted on two areas:
Education: It ramped up BDM catch-ups, cross-team studying and case research, particularly for non-bank lenders, SMSFs and business, paving the best way for brokers to broaden past main financial institution financing.
Diversification: The crew emphasised complicated offers, together with SMSF, household trusts and companies, the place extra worth could possibly be added.
“Our in-house monetary planning enterprise helps us ship complete recommendation, not only for one deal however for the consumer’s future plans as nicely,” Xin provides. “We additionally constructed a business lending crew targeted on enterprise loans, tools finance and growth loans.”
Rethink Financing’s Pham states that whereas 2024 was undeniably difficult, the crew was constructed to anticipate and take up uncertainty.
“We approached each take care of a risk-conscious mindset, structuring finance options that would face up to price rises or coverage shifts with out placing the consumer underneath strain,” he says. “Our objective is all the time to future-proof our purchasers, in order that they really feel supported even when the market shifts beneath them.”
Communication additionally performed a central position, contributing to belief and enabling purchasers to maintain shifting ahead moderately than stalling at short-term hurdles.
“We’re assured that as circumstances enhance, many of those purchasers will return, and we’ve already constructed the methods and processes to serve them effectively after they do,” Pham notes.
InAttain Finance’s LaFrenais says the brokerage’s small and collaborative crew stood it in good stead in conquering the market challenges of the previous few years.
For instance, brokers recurrently share their information and expertise with crew members about lender merchandise and financial institution processes, so everyone seems to be at the vanguard.
“We moved from rote weekly check-ins to month-to-month classes the place we carry in lenders for coverage updates,” he provides. “Then, we debriefed as a crew, and that helped us navigate the powerful occasions. I’ve received brokers who’ve been with me for almost a decade, so it’s a secure crew.”
How high companies are retaining expertise and constructing endurance
Talent retention stays one of many business’s ongoing challenges, and the highest brokerages have efficiently engaged, supported and inspired their groups to carry out on the highest degree.
XIN Mortgage has taken a structural method, designing help methods and profession pathways that take strain off brokers and provides them room to develop. That features a hybrid compensation mannequin, combining wage and fee for brand spanking new brokers.
“Because of the excessive value of dwelling, particularly in Sydney, money move is hard on brokers through the early months,” remarks Xin. “Once they construct a secure consumer base and lead move, they transition to full fee. It helps them give attention to progress moderately than survival.”
Senior brokers additionally attend early consumer conferences with junior brokers to assist information conversations and enhance conversion outcomes. It’s a mentorship mannequin that goals to construct confidence from the outset.
At Rethink Financing, the tradition is tight-knit by design.
“To me, my brokers are like household, and that’s how we function,” Pham displays.
To hold the crew motivated and engaged in a aggressive setting, the brokerage prioritises one-on-one coaching via common deal evaluations and particular person help for expertise growth.
That help additionally extends exterior of the office.
“We eat collectively, giggle collectively and rejoice our wins as a crew,” he notes. “That real sense of care and connection creates a tradition the place folks need to present up, develop and succeed. I take care of them they usually take care of me.”
At InAttain Finance, it’s much less about administration strategies and extra concerning the form of folks LaFrenais brings on board.
“I rent based mostly on the individual, not simply the ability,” he displays. “Our crew includes folks from totally different backgrounds who all get alongside nicely. We like one another’s firm and have enjoyable. But when the strain is on, we knuckle down.”
Its crew tradition is grounded in mutual respect and shared objectives.
“We do social issues resembling month-to-month lunches and go on a few large outings yearly,” he says. “It makes folks really feel valued. I’m lucky as a result of they’re simply nice folks.”
Client-centric approaches construct belief and long-term relationships
A constant theme emerged throughout this yr’s high performers: educating purchasers, incomes their belief and delivering options tailor-made to their full monetary image.
“Brokers should preserve their give attention to purchasers and undertake a hyper-personalised method to consumer communication and engagement at ‘moments of reality’ for the consumer in their financing journey,” says Pannek.
XIN Mortgage’s new purchasers profit from schooling, which helps to construct belief. The crew focuses on long-term technique and the suitable product in the primary assembly.
“We problem purchasers to suppose forward: Should they borrow underneath an organization or a belief? Should they construction for future funding?,” Xin says. “We need purchasers to really feel like they’re working with somebody educated who provides worth past a single deal.”
Existing purchasers, in the meantime, can benefit from the brokerage’s ongoing service, which incorporates post-settlement evaluations, check-ins and price updates.
“That strengthens belief and drives referrals,” Xin provides. “Even if a dealer leaves, purchasers keep and ask for a brand new dealer. That speaks to the energy of {our relationships}.”
Rethink Financing stands out as a result of it takes the time to supply simple recommendation, follows via fastidiously and all the time places the consumer first.
“We received’t cease till we’ve discovered the optimum resolution,” Pham says. “That builds belief, which interprets into confidence.”
Smith remarks that at the moment’s debtors are extra knowledgeable and empowered.
“They know what they need and count on a seamless expertise. That’s pushed brokers to be extra clear and responsive.”
James has additionally seen purchasers turn into extra conscious of knowledge safety round monetary information.
“Borrowers are asking extra stringent questions on how their information can be used and the safety across the course of,” she provides. “Top brokerages have gotten more adept in not solely utilising this know-how, however speaking to their purchasers the measures they’ve in place to guard their data.”
Rethink Financing additionally operates with a long-term focus, and Pham’s background in monetary planning helps form that mindset.
“We’re not simply chasing short-term wins; we’re serving to purchasers construct sustainable wealth,” he says. “That perspective ensures our options align with their greater monetary image, making our recommendation strategic and enduring.”
Similarly, the InAttain Finance crew invests closely in preliminary conversations with purchasers, together with varied parts to evaluate mortgage readiness.
“Some purchasers aren’t prepared due to credit score or spending points, and we don’t rush into functions. I inform my crew we’d moderately stroll away than power a deal,” LaFrenais explains.
This endurance and thoroughness led to a extra dependable pipeline, stronger conversion and debtors who felt prepared to maneuver ahead with confidence.
In the previous yr, the highest brokerage has strengthened its model on-line, specializing in Google evaluations. By mid-2025, it had amassed near 180 evaluations and a 4.9 common score.
“I’m not afraid of a nasty assessment; it exhibits we’re actual,” LaFrenais provides. “The purchasers are trustworthy and title their brokers and back-office employees, which helps join the crew.”
Why the most effective brokerages stored getting higher
The brokerages that rose to the highest in 2024 elevated their numbers, tightened operations, constructed dependable groups and stayed targeted on purchasers’ wants. Their outcomes got here from consistency, not shortcuts.
What pushed them forward:
methods that diminished distractions and improved move
recommendation formed round long-term consumer objectives
groups constructed on belief, coaching and distinct roles
a gradual dedication to relationships over quantity
From the Sponsor
Bankwest is worked up to as soon as once more sponsor MPA’s Top Brokerages in 2025.
Brokers play a crucial position in serving to clients attain their residence possession objectives, and it’s necessary to rejoice their achievements. That’s why we’re honoured to be part of MPA’s Top Brokerages report, shining a light-weight on brokers who exhibit excellence.
We delight ourselves on the collaborative relationship we’ve got with brokers with regards to creating safe, uncomplicated and genuinely helpful digital banking experiences.
We frequently attempt to be the most effective financial institution for brokers in Australia by offering excellent help and easy and environment friendly processes that ship a easy expertise for his or her clients.
Bankwest General Manager
Homebuying Distribution
Top Brokerages 2025
1. Simplicity Loans and Advisory
2. The Australian Lending and Investment Centre
3. Absolut Financial
4. Infinity Group
5. Ausun Finance
7. Shore Financial
8. UFinancial
9. Empower Wealth Mortgage Advisory
10. Masters Broker Group
11. Loan Gallery Finance
12. (tie) HouseLoanConsultants.com.au
12. (tie) Invest Blue + Mason Finance Group
14. Azura Financial
15. Smartmove Professional Mortgage Advisors
16. (tie) Acceptance Finance
18. The Loan Company
19. Strategic Brokers
20. Inovayt Finance
21. Westgate Financial Services
22. MortgageWorks
23. (tie) Aussie Gawler Group
23. (tie) Loan Market Razor
23. (tie) Podium Money
26. AXTON Finance
27. Loan Market Double Bay
28. My Mortgage Freedom
29. Pivotal Financial
30. Loan Market Geelong
31. Berti Financial Group
32. Original Wealth
33. Top One Finance
34. Loan Market Kilda Road
35. Advanced Finance t/a Better Choice Mortgage Services
36. Aussie Prospect
37. InAttain Finance
38. Red Door Financial Group
39. Finselect Group
40. (tie) Aussie Ipswich Group
40. (tie) Finni
42. Aussie Belmont Group
43. Unconditional Finance
44. (tie) Connective Lender Services
44. (tie) Infinitive Finance Solutions
46. Real Estate Investment Finance
47. Transact Finance/TAG Finance
48. Loan Market Canberra
49. Aussie Bull Creek Group
Top Brokerages 2025 – Listing in order
1. Simplicity Loans and Advisory
2. The Australian Lending and Investment Centre
3. Absolut Financial
4. Infinity Group
5. Ausun Finance
7. Shore Financial
8. UFinancial
9. Empower Wealth Mortgage Advisory
10. Masters Broker Group
11. Loan Gallery Finance
12 (tie). HouseLoanConsultants.com.au
12 (tie). Invest Blue + Mason Finance Group
14. Azura Financial
15. Smartmove Professional Mortgage Advisors
16 (tie). Acceptance Finance
18. The Loan Company
19. Strategic Brokers
20. Inovayt Finance
21. Westgate Financial Services
22. MortgageWorks
23. (tie) Aussie Gawler Group
23. (tie) Loan Market Kilda Road
23. (tie) Podium Money
26. AXTON Finance
27. Loan Market Double Bay
28. (tie) My Mortgage Freedom
28. (tie) Pivotal Financial
30. Loan Market Geelong
31. Berti Financial Group
32. Original Wealth
33. Top One Finance
34. Loan Market Kilda Road
35. Advanced Finance t/a Better Choice Mortgage Services
36. Aussie Prospect
37. InAttain Finance
38. Red Door Financial Group
39. Finselect Group
40. (tie) Aussie Ipswich Group
40. (tie) Finni
42. Aussie Belmont Group
43. Unconditional Finance
44. (tie) Connective Lender Services
44. (tie) Infinitive Finance Solutions
46. Real Estate Investment Finance
47. Transact Finance/TAG Finance
48. Loan Market Canberra
49. Aussie Bull Creek Group
