Millennial landlords now account for a record 50% of shareholders in new buy-to-let (BTL) limited firms arrange up to now this 12 months, Hamptons month-to-month lettings index reveals.
Hamptons says it estimates that they may arrange 33,395 new BTL firms in 2025, which represents greater than twice (142%) the quantity included in 2020.
So far this 12 months, 75% of shareholders in new firms have been underneath the age of 50, which is a 68% rise from a decade in the past.
Elsewhere, it reveals that investor exercise is more and more concentrated in the North of England, the place yields are larger and stamp obligation prices are decrease.
It discovered that 28.4% of properties offered in the North East have been purchased by a landlord in Q3 2025, in comparison with 8.0% in London.
In addition, the share of properties purchased by a landlord remained unchanged from final 12 months, regardless of the rise in second house stamp obligation surcharge,
The newest information reveals that nationally, landlords accounted for 11.3% of purchases in Q3 2025, a slight enhance from 11.2% in Q3 2024.
However, it discovered that these purchases are more and more concentrated outdoors the South of England.
Together, London, the South East, South West and East of England accounted for simply 34% of investor purchases throughout England & Wales in Q3 2025. As just lately as 2016, these areas had accounted for 50% of purchases.
Meanwhile, the typical lease for a newly let house in Great Britain fell by 0.3% over the 12 months to September 2025, down £4 per 30 days.
Hamptons head of analysis Aneisha Beveridge says: “Landlord purchases haven’t collapsed in the face of larger taxes and tighter regulation – however they’ve shifted.”
“New landlords have more and more develop into an endangered species in markets throughout Southern England, the place large stamp obligation payments and flatlining costs have nudged buyers northwards. But in locations just like the North East, landlord exercise stays near all-time highs, exhibiting that the buy-to-let market is adapting fairly than retreating.”
“What’s placing is the rise of youthful landlords. Millennials – many of whom have struggled to purchase their very own house – are actually main the cost in buy-to-let. Thirty years on from the invention of the buy-to-let mortgage, which kick-started funding by Baby Boomers, it’s clear {that a} new era is discovering alternative routes to construct wealth via bricks and mortar.”
“Despite the challenges, Millennials and Gen Z are exhibiting an identical urge for food for long-term property funding, which helps to stabilise the market.”
“Rental development remained damaging in September, with tenants discovering they’ve extra room to barter than they’ve had over the last 5 years.”
“While decrease rents are at all times welcome information for tenants, there are nonetheless too many price pressures dealing with landlords for a nominal fall in rents to show right into a extra significant correction in the months forward.”
