Specialist broker Haysto has launched a brand new brand aimed toward mainstream debtors.
It says sister brand Picnic will “take the complexity out of mortgages for individuals who need clear, no-nonsense steering.
“We mix knowledgeable advisers, plain English steering, and know-how that does the heavy lifting, so clients get sooner solutions, higher selections, and fewer surprises.”
The brand’s adviser workforce might be led by John Gili-Ross, who joined the enterprise final month.
Gili-Ross beforehand labored at Just Mortgages, the place he was divisional gross sales director. He additionally labored for Connells Group for greater than 13 years, leaving as a regional director in 2022.
Haysto, launched in 2021, is aimed toward debtors with complicated credit score or these on a self-employed earnings.
Haysto chief govt John Moulton says: “We’ve constructed the know-how, infrastructure, techniques and groups to ship excellent outcomes for probably the most complicated buyer wants.
“Now extra mainstream debtors are coming to us for a similar expertise — and Picnic is our reply to that demand.”
The agency says Haysto and Picnic clients might be run on its end-to-end mortgage platform, known as Haya.
It provides that subsequent yr the enterprise will roll out its AI-driven eligibility engine and a consumer-facing mortgage co-pilot.
