Habito has introduced Prime Property Finance as the third and last firm to join the inaugural cohort of the Habito Accelerator programme.
Habito launched what it calls an ‘business first’ programme to assist help and scale UK mortgage dealer companies in March 2025.
Prime Property Finance specialises in high-value, advanced mortgage instances for property buyers and self-employed debtors with intricate monetary profiles.
The firm was based and is led by broker-turned-investor Gareth Llyr Morgan and Mark Watts.
Habito chief government Ying Tan says: “We’re thrilled to welcome Prime Property Finance into the Accelerator. Gareth and his group carry one thing actually particular to the desk, deep sector perception, excellent service, and a fearless method to advanced lending.”
“They have their finger on the heartbeat of what at present’s property buyers and entrepreneurs want, and we’re excited to help their continued rise.”
Prime Property Finance managing director Morgan provides: “Being chosen for the Habito Accelerator is a large milestone for us. We’ve all the time had massive ambitions not simply to develop, however to lead and this programme is the proper springboard.”
“We know our purchasers face advanced challenges, particularly within the investor and self-employed area, and we’re proud to be a firm that thrives on that complexity. With Habito’s help, we’re excited to amplify our affect and preserve pushing boundaries.”
YesCanDo Money and When The Bank Says No had been introduced as the opposite two companies becoming a member of the accelerator programme.
