Habito has introduced Prime Property Finance because the third and remaining firm to join the inaugural cohort of the Habito Accelerator programme.
Habito launched what it calls an ‘trade first’ programme to assist help and scale UK mortgage dealer corporations in March 2025.
Prime Property Finance specialises in high-value, advanced mortgage circumstances for property buyers and self-employed debtors with intricate monetary profiles.
The firm was based and is led by broker-turned-investor Gareth Llyr Morgan and Mark Watts.
Habito chief government Ying Tan says: “We’re thrilled to welcome Prime Property Finance into the Accelerator. Gareth and his crew carry one thing actually particular to the desk, deep sector perception, excellent service, and a fearless method to advanced lending.”
“They have their finger on the heart beat of what at present’s property buyers and entrepreneurs want, and we’re excited to help their continued rise.”
Prime Property Finance managing director Morgan provides: “Being chosen for the Habito Accelerator is a big milestone for us. We’ve at all times had huge ambitions not simply to develop, however to lead and this programme is the proper springboard.”
“We know our purchasers face advanced challenges, particularly within the investor and self-employed area, and we’re proud to be a firm that thrives on that complexity. With Habito’s help, we’re excited to amplify our influence and preserve pushing boundaries.”
YesCanDo Money and When The Bank Says No had been introduced as the opposite two corporations becoming a member of the accelerator programme.
