Optimal Blue is present process a rebrand, what the corporate termed as its first main refresh because it was based in 2002.
Since that point, the product and pricing engine supplier was first acquired by Black Knight in September 2020; it was offered three years later to Constellation Software to ensure that Intercontinental Exchange to buy Black Knight.
(In a separate transaction which was additionally required for the deal to undergo, Black Knight offered the father or mother of its Empower mortgage origination system, now branded as Dark Matter, additionally to Constellation.)
Optimal Blue has a new brand, with blue being the first coloration versus orange. The font has additionally modified and is all-caps versus all small letters.
“We proceed to put money into AI and improvements that assist our shoppers keep correct, transfer sooner and make smarter, extra knowledgeable and worthwhile lending selections,” mentioned Joe Tyrrell, CEO, in a press launch. “At the identical time, we’re constructing on greater than 20 years of trusted experience, efficiency and unmatched pricing accuracy.”
What is Optimal Blue’s new advertising tag line
The new tagline is “Modern. Proven,” with the corporate stating it represents its twin promise of being modern and skilled within the capital markets.
“This new model is greater than a visible replace — it is a daring assertion about who we’re and the place we’re going,” mentioned Sara Holtz, chief advertising officer. “Our visible identification and messaging not solely displays all of the adjustments and enhancements that we’ve just lately made, but in addition the truth that Optimal Blue delivers the very best of each worlds: trendy know-how and many years of belief.”
While the new branding is being applied instantly, the corporate expects to have all of the updates round it accomplished in early 2026.
Other latest mortgage companies who’ve rebranded
Optimal Blue is not the one mortgage-related enterprise to endure a advertising refresh or perhaps a identify change up to now few months.
Rocket redid its brand and bought the Rocket.com URL. On the name-change entrance, Corelogic just lately turned Cotality.
Fairway Independent Mortgage did a reputation change as nicely, swapping out its center identify to grow to be Fairway Home Mortgage.
On July 1, FBC Mortgage rebranded as Acrisure Mortgage, taking the identify of the corporate who acquired it in 2022.
