Gen H has appointed Sara Palmer as its new sales and distribution director.
Palmer has greater than 30 years of expertise throughout the middleman mortgage market.
Her most up-to-date place was sales and distribution director at Shawbrook Retail Mortgages, with duty for each The Mortgage Lender (TML) and Bluestone Mortgages sales technique and for the enterprise growth and company account groups. She additionally served as a administration committee member for the IMLA in 2025.
Prior to her work with Shawbrook, Palmer spent 14 years at Santander for Intermediaries.
In her new position, she’s going to report back to Gen H chief industrial officer Pete Dockar.
Palmer will be a part of Gen H’s administration crew and its government committee. She will lead Gen H’s distribution and enterprise growth actions with a selected give attention to strengthening the lender’s dealer relationships, and will symbolize Gen H on the Intermediary Mortgage Lenders Association (IMLA) government committee.
Commenting on her appointment, Palmer says: “I’m extraordinarily excited to start this new chapter with Gen H and its improbable crew. I’m becoming a member of a lender whose innovation is genuinely pushed by its clear ardour for unlocking homeownership for extra debtors.”
“Intermediaries play such a key position in distributing forward-thinking merchandise like Gen H’s, and I’m very a lot wanting ahead to constructing sturdy relationships with our panel within the coming months and years.”
Dockar provides: “Gen H is at an thrilling stage in its progress. We’ve launched a variety of genuinely modern propositions this yr, and our intermediaries play a vital position in guaranteeing our merchandise attain those that we’re greatest positioned to assist.”
“Our panel has proven immense enthusiasm and dedication, embracing every launch wholly, and with Sara’s appointment, we’ll be able to offer higher service and attain extra prospects than ever earlier than. Sara might be a game-changer for Gen H, and I can’t wait to see the place she takes us.”
