Fairway Independent Mortgage is rebranding as Fairway Home Mortgage.
The Wisconsin-based lender has operated underneath its unique name since its founding in 1996. But the corporate is prepared for a change, its founder stated.
Steve Jacobson, CEO of the agency, stated the transfer “displays a recent look, a renewed perspective, a future-forward imaginative and prescient.” He emphasised that it is greater than a beauty change — it indicators how the corporate is positioning itself for long-term progress.
“It represents our evolution, and our dedication to innovation, all whereas staying rooted within the values which have at all times outlined Fairway,” Jacobson added in an announcement.
As of Thursday, the corporate’s web site has the up to date title and a tagline in a big typeface that claims “all roads result in residence.”
Jon Tobias, president of department manufacturing at Fairway, stated the tagline doubles down on the group’s dedication to be a life-long associate for debtors.
“With All Roads Lead Home, we’re constructing a linked ecosystem that helps our purchasers by way of each step of their residence journey — earlier than, throughout, and lengthy after closing. An answer that makes residence really feel like HOME,” Tobias stated in an announcement.
The retail mortgage lender has future plans to focus on the model revamp by rolling out initiatives on its web site that can emphasize its connection to the idea of residence, it stated.
The creation of a linked ecosystem appears to be a enterprise technique on the minds of many gamers within the trade.
In the previous half a 12 months, Rocket Companies moved to accumulate Redfin and later introduced its intent to purchase Mr. Cooper. The integration of each companies are anticipated to create an origination-servicing flywheel.
This has set off a sequence response wherein different trade individuals have additionally moved to construct out their recapture prospects. Bayview introduced its $1.3 billion acquisition of Guild Mortgage, whereas Lower introduced it’s shopping for up Movoto, a house search web site to assist create an end-to-end homeownership platform.
